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Description

TIME TO SWITCH!

Dior has created OFF/ON Foaming Cleanser, the foaming cleanser composed of 90%* natural-origin ingredients to give your skin OFF/ON cleansing:

- OFF = eliminates impurities, urban particles, makeup residue and excess sebum. Clinically proven effectiveness: the foaming cleanser eliminates 99% of particles, including the finest,** and reduces by 20% the effects of pollution, including heavy metals, on the skin cell membrane.***
- ON = soothes feelings of discomfort, preserves the skin’s hydration and barrier function. The Foaming Cleanser enables you to cut the harmful effects of pollution on a skin barrier marker in half.***

Infused with purifying water lily**** from the new Dior garden and soothing cornflower floral water,**** OFF/ON Foaming Cleanser offers more than just cleansing: this facial cleanser combines the smoothness of a cream with the effectiveness of a foaming cleanser to reveal the skin’s purity while providing skincare action that respects the skin.

Airy and delicate, OFF/ON Foaming Cleanser frees the skin of makeup residue, UV filters and pollution to switch to skin that appears incredibly pure.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 10% of ingredients contribute to the formula’s performance, sensory appeal and stability.
** In vivo instrumental test on 21 women on 1-µm particles.
*** Ex vivo test on skin explant.
**** In vitro tests on ingredients.

Benefits

Time to switch!

Dior science has shown for the first time the impact of pollution and heavy metals on the skin. When they accumulate, they weaken skin structure, accelerating oxidation and therefore skin aging. They can also weaken the skin barrier. It is therefore essential not only to remove impurities from the skin, but also to strengthen and protect it. Dual action infused in the heart of OFF/ON Foaming Cleanser.

- OFF: the foaming cleanser combines anti-pollution action with purifying properties. It also protects against the harmful effects of pollution particles.* Infused with water lily from the Dior gardens, which is known for its purifying and detoxifying properties,** OFF/ON Foaming Cleanser eliminates urban pollution residue. Formulated by Dior experts, it eliminates 99%*** of pollution particles, removes makeup and optimally cleanses the skin.**** Pores seem perfectly cleansed, skin texture appears refined, the complexion is even.

- ON: formulated with skincare ingredients, OFF/ON Foaming Cleanser maintains the skin’s hydration and its barrier function. It also preserves its pH for extra gentle skin cleansing. Soothed and comfortable, it seems smoother and stronger.

* In vivo test.
** In vitro test on ingredient.
*** In vivo instrumental test on 21 women on 1-µm and 49-µm particles.
**** Makeup-removing effectiveness tested on Dior Forever foundation.

Texture

More than a simple cleansing, give yourself a true moment of care with OFF/ON cleanser:

Its formula, composed of 90%* natural-origin ingredients, contains a double soap that targets a wide range of impurities. Its creamy and dense texture transforms into an airy and rich foam upon contact with the skin. After rinsing, the skin appears perfectly cleansed, pure and comfortable.

In the morning, apply OFF/ON Foaming Cleanser directly to the skin. At night, carry out a double cleansing by using OFF/ON Foaming Cleanser after your makeup remover.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 10% of ingredients contribute to the formula’s performance, sensory appeal and stability.

Key Ingredient

PURIFYING WATER LILY FROM THE NEW DIOR GARDEN

The purifying water lily infused in the OFF/ON Foaming Cleanser formula is an active ingredient known for its ability to purify its environment. The key to this purifying property is the chelation phenomenon, which involves trapping and retaining impurities such as heavy metals so that they do not spread in water. Infused in OFF/ON Foaming Cleanser, purifying water lily helps purify* the skin.

The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875.

In 1889, Joseph Bory Latour-Marliac went to Paris for the World’s Fair, which Claude Monet also attended. The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier.

Located in Temple-sur-Lot, where the French water lily originated, the new Dior garden ensures the traceability, cultivation method and broad reach of French water lilies. To refine the harvesting process and further increase their positive impact on local biodiversity, the House of Dior and the Latour-Marliac teams have established a regenerative cultivation system unprecedented for the nursery. The rhizome of each plant picked for Dior is cut in two so as to keep a division whose shoot is immediately replanted. A philosophy shared by all Dior gardens, so that nature remains an inexhaustible source of inspiration and creation.

The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested in a way that allows the plant to recover.

* Ex vivo test on skin explant.

Test Result

Clinically proven OFF/ON effectiveness:

- OFF: -99%* of pollution particles, even the finest. It reduces by 20% pollution’s effects on the skin membrane.**

- ON: The Foaming Cleanser enables you to cut the harmful effects of pollution on a skin barrier marker by half.** The skin barrier is preserved at 1 hour,*** skin hydration is preserved at 6 hours,**** skin pH is preserved at 1 hour.****

* Instrumental test on 21 women on 1-µm particles.
** Ex vivo test on skin explant.
*** Instrumental test on 11 women.
**** Instrumental test on 10 volunteers.

OFF/ON effectiveness observed by women:

OFF: The skin seems 29% purer,* the appearance of pores seems reduced by 30%* and the skin looks 33%* clearer.
ON: Skin texture appears 30%* finer and the skin appears 34%* more radiant. The skin looks 29%* healthier.

* Self-assessment by 33 women over 1 month.

Application Tips

1. Take a small dollop of OFF/ON Foaming Cleanser. Add water and lather into a foam in the palm of the hand.
2. Apply OFF/ON Foaming Cleanser to the face and neck using circular motions.
3. Rinse thoroughly with water, then dry your skin with a clean towel.

Do not store at extreme temperatures.