NEW ROUGE DIOR FOREVER

THE 1ST TRANSFER-PROOF BULLET LIPSTICK

Dior innovates with Rouge Dior Forever, the first transfer-proof Dior bullet lipstick. Ultra-pigmented for intense color and concentrated in floral lip care, it delivers 16h* of wear without compromising comfort.


DISCOVER

16H* OF TRANSFER-PROOF WEAR

Say goodbye to lipstick that smudges on skin or clothes: with Rouge Dior Forever, color stays put, intact and intense.

Rouge Dior Forever

Transfer-Proof Lipstick - Ultra Pigmented Matte - Bare-Lip Feel Comfort

COMING SOON

16H** OF COMFORT AND A BARE-LIP FEEL

Rouge Dior Forever is infused with red peony extract, the emblematic ingredient of the line that echoes Christian Dior's love of flowers. Thus enriched with floral lip care, its formula helps maintain the natural hydration of lips for 16h of weightless comfort.

4 ICONIC SHADES

COLOR FOR ALL WOMEN

From subtle nudes to saturated reds that play with vibrant contrast: 28 lipstick shades imagined by Peter Philips, Creative and Image Director for Dior Makeup, to suit every mood, style and skin tone.

THE TRIUMPH OF SORORITY

#FOREVERROUGE

Rouge Dior Forever celebrates the power of women and sorority. A poetic and emotional manifesto that incites all women to support and encourage one another.

"Rouge Dior Forever, three words that have the ring of a manifesto. And in a way, they are. This new generation of Dior lipsticks is strong when it has to be, but also discreet when desired, and always beautiful, of course."

Peter Philips, Creative and Image Director for Dior Makeup.

* Instrumental test on 30 subjects.
** Self-rated by 30 subjects.