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Description

February 1947: Christian Dior dazzled the fashion world just as much as he shook it up with his 1st runway show called "New Look". Today, it's the iconic Rouge Dior lipstick's turn to experience its own "new look" by reinventing itself in an ultra-desirable limited edition.

For the 1st time, the emblematic couture houndstooth motif dresses the case and the stick of the lipstick. The case of the New Look limited edition is refillable: once your lipstick is finished, replace it with the Rouge Dior refill of your choice.

Enriched with natural-origin floral extracts, such as red peony with its protective properties, the Rouge Dior lipstick enhances the lips with an intense, long-wear color with a satin, velvet, matte or metallic finish depending on the chosen shade. For 16 hours*, the lips are comfortable.

The New Look limited edition is also available in the Rouge Dior colored balm finish. This lip balm, composed of 95%** natural-origin ingredients, soothes the lips, dresses them in subtle couture color, and hydrates them for 24h***.

* Self-rated by 60 subjects.
** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. The remaining ingredients contribute to the formula’s performance, sensory appeal and stability.
*** Instrumental test on 10 subjects.

Benefits

ROUGE DIOR: Radiant, long-wear color, born from the perfect alliance of pigments and combined with a soft application, dressing women's smiles for over 60 years.

Today, Rouge Dior is innovating for even bolder and more luminous couture colours, without compromising on long-lasting comfort. Now available in 4 finishes: satin, matte, metallic and velvet.

ROUGE DIOR LIP BALM: A soothing colored lip balm with floral lip care for 24h* of hydration. Nourished and smoothed, lips rediscover their natural beauty. Day after day, they are protected from external stress factors that can lead to dryness. The Rouge Dior colored lip balm formula is composed of 95%** natural-origin ingredients.

* Instrumental test on 10 subjects.
** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. The remaining ingredients contribute to the formula’s performance, sensory appeal and stability.

Formula

ROUGE DIOR: Makeup that respects the lips, with a formula enriched with floral extracts of natural origin.

- The protective properties of red peony extract, a flower beloved by Christian Dior, help preserve the lips’ natural hydration to bring out their radiance and enhance the luminosity of the lipstick shades that dress them.
- Pomegranate flower extract works in depth and helps improve overall lip quality to offer them suppleness and softness. Fine lines and grooves appear faded, color is revealed bolder than ever.
- Shea butter complements the floral extracts’ protective action and provides intense nourishment. Lips are smoothed, guaranteeing an even application of the lipstick.

ROUGE DIOR BAUME: A formula composed of 95%* natural-origin ingredients, enriched with a hydrating and soothing floral complex.

Thanks to the House of Dior's remarkable expertise, each part of the formula has been infused with a floral extract - peony, pomegranate flower, fig blossom and red hibiscus flower.

- The base of the formula contains waxes and oils of natural origin, in addition to shea butter, which provides a nourishing effect. The pomegranate flower extract infused in this base works to contribute to a plumping effect and smoother lips to allow for an even expression of color.
- The phase of the formula containing a subtle dose of pigments to match the color of lips as closely as possible is infused with an extract of red hibiscus flower, which helps soothe and better protect lips from external stress factors.
- The final phase of the formula, drawing on Dior expertise, adds to the colored lip balm's high level of performance. It is infused with an extract of red peony, which helps maintain the natural hydration of lips and enhance their color, as well as a fig blossom extract for added suppleness and softness.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. The remaining ingredients contribute to the formula’s performance, sensory appeal and stability.

Shades

- 312 Incandescent: a brownish red, satin finish. Shade exclusive to the New Look limited edition.
- 999: the iconic Dior red, velvet finish.
- 100 Nude Look: the contemporary nude, already cult at Dior, an interpretation of the iconic greige by the House of Dior, velvet finish.
- 720 Icône: a rosewood, velvet finish.
- 525 Chérie: a rosewood, metallic finish.
- 772 Classic: a timeless pink, matte finish.
- 728 Nu Rose: a subtle rosewood lip balm, satin finish.

Application Tips

1. Apply the Rouge Dior colored lip balm as a hydrating base.
2. Line the lips with Dior Contour.
3. For perfect and even results, then apply Rouge Dior working from the center of the lips outwards.
4. For a bolder color finish, complete by applying the lipstick directly on the lips.